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Articles
SA’s untapped market – boosting brand awareness with sports endorsements PDF Print E-mail
Sport Sponsorship
Written by admin   
Tuesday, 17 November 2009

Celebrity endorsements have become an integral part of global marketing campaigns. Whether it’s Madonna for Louis Vuitton, Tiger Woods for Tag Heuer or Scarlett Johanssen for Moët & Chandon, the world’s most coveted brands align themselves with the globe’s most desirable actors, singers and socialites. However, recent years have seen a worldwide surge in endorsements for sporting personalities, as the likes of Lewis Hamilton, Thierry Henry and David Beckham punt watches, razors and men’s underwear.

Last Updated ( Tuesday, 17 November 2009 )
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The 360 degree sponsorship PDF Print E-mail
Sport Sponsorship
Written by admin   
Wednesday, 09 September 2009

Source:SportsproMedia.com. HSBC has become an integral part of the Lions brand as the principal partner of the team. Its commitment to the tour has been matched only by the complex activation plan that is overseen by the Group’s head of sponsorship, Giles Morgan.The HSBC Group currently has 190 active sponsorship deals around the world. More

Last Updated ( Wednesday, 09 September 2009 )
 
New deal but Chelsea can’t compete with Man United PDF Print E-mail
Sport Sponsorship
Written by admin   
Friday, 17 July 2009

Source:SportsProMedia.com. As reported by SportsPro earlier in the week, Chelsea have extended their shirt sponsorship agreement with electronics giant Samsung for another three years.

Though the deal does not come close to Manchester United's deal with Aon, which earns the Premier League champions more than US$30 million per season, it is an improvement More…

Last Updated ( Friday, 17 July 2009 )
 
Where is sponsorship going in South Africa PDF Print E-mail
Sport Sponsorship
Written by admin   
Tuesday, 14 July 2009

The debate about the effectiveness of the standard advertising model is pretty much over. Most pundits have agreed it is diminishing in the face of media diversification and fragmentation. What has not been agreed is what will replace the model. We believe that sponsorship has a very important role to play in the marketing environment of the future, but not for all companies, not for all brands and not for every objective.

Last Updated ( Tuesday, 14 July 2009 )
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Financial experts concerned about sponsorship roles for smaller clubs PDF Print E-mail
Sport Sponsorship
Written by admin   
Tuesday, 03 March 2009

Source:euFootball.BIZ. With sponsorship revenue playing such a large role in the stability of clubs, it comes as no surprise that the current state of the economy could spell disaster for the fifteen teams in search of new shirt sponsorship contracts. Despite the fact that shirt sponsorship deals have traditionally enjoyed success More

Last Updated ( Tuesday, 03 March 2009 )
 
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SA 2010

Forbes Sport Money

The Money Converter

  • RON/ZAR 3 Sep 2010 | 3:50 pm

    1 South African Rand = 0.46178 Romanian Leu

  • LTL/ZAR 3 Sep 2010 | 3:50 pm

    1 South African Rand = 0.37257 Lithuanian Litas

  • ARS/ZAR 3 Sep 2010 | 3:50 pm

    1 South African Rand = 0.54940 Argentine Peso

  • AUD/ZAR 3 Sep 2010 | 3:50 pm

    1 South African Rand = 0.15177 Australian Dollar