Source:SportsproMedia.com. HSBC has become an integral part of the Lions brand as the principal partner of the team. Its commitment to the tour has been matched only by the complex activation plan that is overseen by the Group’s head of sponsorship, Giles Morgan.The HSBC Group currently has 190 active sponsorship deals around the world. More

Source:SportsProMedia.com. As reported by SportsPro earlier in the week, Chelsea have extended their shirt sponsorship agreement with electronics giant Samsung for another three years.

Though the deal does not come close to Manchester United's deal with Aon, which earns the Premier League champions more than US$30 million per season, it is an improvement More…

The debate about the effectiveness of the standard advertising model is pretty much over. Most pundits have agreed it is diminishing in the face of media diversification and fragmentation. What has not been agreed is what will replace the model. We believe that sponsorship has a very important role to play in the marketing environment of the future, but not for all companies, not for all brands and not for every objective.

Source:euFootball.BIZ. With sponsorship revenue playing such a large role in the stability of clubs, it comes as no surprise that the current state of the economy could spell disaster for the fifteen teams in search of new shirt sponsorship contracts. Despite the fact that shirt sponsorship deals have traditionally enjoyed success More