Considered one of the most influential executives in global sports, Kenyon joins CAA Sports’ leadership team and will be responsible for guiding the agency’s growth overseas in such areas as athlete representation, endorsements, sports properties for sales and sponsorship, media rights, and corporate consulting, among others. Additionally, Kenyon will develop CAA Sports’ London operations, helping to build a dedicated international sales and management team. 

“I have worked with CAA Sports over the past two years with Chelsea and have learned a lot from their approach and their team culture, which enables them to work effectively across a wide and exciting range of clients, both individuals and companies,” said Kenyon.

Kenyon, who remains a non-executive director of Chelsea, had been Chief Executive at Stamford Bridge under owner Roman Abramovich since 2004.

“Peter’s outstanding record of success at the highest levels of international sports, plus his deep industry relationships and vast knowledge of the marketplace, will help us accelerate the momentum of our existing businesses and provide clients with unparalleled insight,” said CAA Managing Partner David O’Connor.

“Through our representation of Chelsea FC, we have had the opportunity to work closely with Peter and experience first-hand his collaborative, strategic approach to brand and business development. We are thrilled to work with him in his new role at CAA ” added CAA Sports Co-Head Howard Nuchow.

Prior to joining Chelsea FC, Kenyon was Chief Executive of Manchester United, where he secured Nike as team sponsor, bringing in £303 million over 13 years; brokered a £30 million sponsorship deal with Vodafone; and orchestrated a ground-breaking merchandising partnership with the New York Yankees. Previously, he was the Production Director and Chief Executive of Sportswear at Umbro. Kenyon joined Umbro as Operations Director in 1986, when the company’s annual revenues were £16 million. He became Managing Director in 1993, redirected the company’s focus to football (soccer), and relocated the manufacturing to China. When he left the company in 1997 to join Manchester United, Umbro had become highly profitable, generating more than £600 million annually.

The agency has negotiated some of the industry’s most ground-breaking deals and won a multitude of sports’ most widely sought-after partnerships, while continuing to foster the growth of its player representation business. Clients, among others, the NBA’s LeBron James, MLB’s Derek Jeter, Ronaldo and David Beckham.Kenyon will be based in CAA’s London office.

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